When should I use Branding?

At the beginning of operations
In mergers and acquisitions
With the increased competition
With the opening of capital
By creating new products and services
With the need of organizing portfolio of brands
When entering into new markets
Aging natural brand
In internal programs

These crictical situations require the brand to change that hasty decisions can have consequences such as reduction in - brand equity and loss of market share.

The stronger the brand branding authenticates the brand equity and market share.